*This post contains gifted items for the purpose of promotion but all views are my own.
I’m currently obsessed with my hair. It’s something I’ve personally never consistently taken much care of as everything I’ve tried has not seemed to give me the results I’ve wanted. However, after chopping the dead ends off and finding some platinum grade products (excuse the pun), I find myself swishing it around like there’s no tomorrow and actually scheduling in time to take care of it. Want to know about the products that have changed my hair game? Introducing INNOluxe…
INNOluxe are a brand that offer products that rebuild and repair the hair through using protein technology. They launched in 2015 with 3 products and have since grown and improved massively to develop their hair repair products further than ever before. It’s used in and alongside bleach and colour and means the hair can be pushed further to get the desired end results without the usual damage.
A wide range of salons are now invested in INNOluxe including the one I go to (Betties And Baldwins, Bristol). You can also just get treatments of INNOluxe without having any colour which I’d definitely recommend after having a few myself mid last year when my hair was at its worst. I always left the salon with glowing locks!
INNOluxe also offer a platinum shampoo, conditioner and hair mask that salons can use after having your hair bleached whether it be highlights or a full head. Any sort of bleached hair tends to lose its shine and start getting a bit brassy overtime so if you want to keep that gorgeous glow, you’ll need to use some decent blonde or platinum hair products.
As of a few days ago, I have been using the INNOluxe platinum shampoo and conditioner for 4 weeks! I tend to wash my hair around every 3 days which means I would’ve used the products 9/10 times giving me a good chance to form an opinion on them.
I kindly got gifted the 250ml bottles which are the smaller size, admittedly at first I was actually worried that they wouldn’t last long enough for me to properly review them but I didn’t realise just how far such a small amount of product would go. I, like many other women, am someone that tends to get through a bottle of conditioner like lightening but still have half of the shampoo left. With the INNOluxe platinum products, I find myself using 4-5 pumps of each product on every wash which is pretty incredible as I’m usually shovelling the conditioner on.
As for colour, my hair still looks gorgeous almost 8 weeks after getting it done (if I do say so myself). As advised on the bottle, I leave the shampoo in for around 5 minutes each time I have a bath to let the purple toner work on the hair. I’ve been leaving the conditioner in for around 3 minutes as it seems to be more than enough to leave it super soft and silky. There are a few more brassy areas in my hair but they’re more towards the ends. All of the freshly bleached areas of the hair have been kept beautifully bright by INNOluxe and actually look a really gorgeous ashy silver colour when wet.
As for the feel and strength of my hair, it has made a hell of a difference. My hair used to snap, malt and be constantly frizzy and dry. With the help of a (gifted) product from the new Structure By Joico range called SmoothShock, my hair is now super soft, manageable and the ends are absolutely dreamy. I barely ever have to brush it any more either as it just never tangles.
I have actually found my dream products in INNOluxe. Healthy, soft, strong and bright bleached hair is something I genuinely thought would never happen for me. I need the INNOluxe platinum products to use forever.
Have you ever had an INNOluxe treatment in a salon?
’Til Next Time,